In our most recent column detailing partner engagement best practices, we turned to a panel of partner engagement experts and asked them to share some of their best insights for increasing program stickiness.

And it’s essential to building those big revenue engines that make the channel such a powerful tool for growth. Keeping partners engaged is what long-term channel success is all about, after all. It stands to reason that increasing your partner engagement program’s stickiness can help you keep a steady stream of partner revenue flowing. At 12 months and onward, you’re celebrating a successful partnership and keeping the relationship refreshed and renewed through ongoing communication, regular meetings and goal alignment.At the 90-day mark, you’ll be making refinements with partners where needed, starting up your quarterly business reviews (QBRs), and helping your partners go to market with your solutions more extensively.60 days into your plan, you’ll be educating customers and helping them start to sell your solutions.In the first 30 days, you and your partner will learn about each other – including the value you can deliver your partners via incentives – and set goals.Partner engagement requires that asset- and partner-enablement processes are in place.

Make sure you’ve got what you need to drive engagement.Different partners may require different engagement processes. Make sure you’re targeting best-fit partners upfront. No partner engagement plan can generate long-term results with a partner that isn’t a fit for your company and its services.Channel partner engagement is both essential to – and a reflection of – the strength of your partner relationships.

306090 sales plan examples